What is Search Engine Optimization?
Search Engine Optimization (SEO) is the process of optimizing your website to rank higher in the “organic” or “free” search engine result pages (SERP). Search engines such as Google, Bing and Yahoo show users relevant content based on keywords they enter during their search. In addition, there are several on-page and off-page factors that influence your position in the SERP.
ON-PAGE SEO refers to the optimization of elements on your website. These elements include content, code, meta data, mobile-friendly, site speed and overall user experience.
OFF-PAGE SEO refers to actions that take place outside of your website. These actions include visitor behavior, backlinks, social networks and other external signals.
Local SEO and Google Maps Marketing
A recent study shows that internet users prefer search engines to find a local business. In addition, mobile phone users are more likely to call a business that is displayed in the top search position or local map.
Our SEO process starts with an in-depth site audit of on-page and off-page elements to determine the overall health of your website. Next, we analyze the results and deliver a full report that outlines optimization recommendations and any technical issues that are discovered.
SEO is fierce, but it’s also a huge opportunity to level the playing field and compete with larger businesses. A competitors analysis provides valuable information about their strengths and weaknesses. By evaluating your competitors keywords, backlinks and content, we learn what’s working for them, and use it to your strategic advantage.
As of January 2018, search engine market leader Google, processed over 11 billion search queries in the United States. With this in mind, we perform extensive keyword research to identify actual search terms that your target audience is using. Our keyword selection is based on expert analysis of search volume, competition and relevance to your business.
LINK BUILDING +
High quality backlinks or “inbound links” from other websites that are topically relevant to your business will considerably increase your sites ranking position. In order to earn good backlinks, relevant shareable content should be published to your site on a regular basis. Our approach is to methodically pair SEO link building efforts with high-quality linkable content.